3 Best Practices to Create an Effective UX Design
User experience is the cornerstone of digital success; it is the bridge between creativity and user satisfaction. No matter how innovative your idea may be, your digital product or service needs to ensure that it offers an optimal overall user experience and this relies on the usability, accessibility, and pleasure provided in the interaction with the product. All successful digital products all have one thing in common: they benefit users. So, what exactly is UX design? By definition, the term ‘UX design’ is used to refer to a series of systematic approaches and methods employed to make sure that a digital platform is entirely tailored and customised for its target market by understanding users’ needs, preferences and behaviours. At the core of UX, it is to ensure that users find value in what the business is providing to them. Here are 3 ways on how to create an effective, seamless and human-centric UX design.
1. Prioritising content and minimising distractions
If the digital product or service does not appeal to the specific target audience, it is likely to be quickly forgotten so the goal here is to keep the users engaged and coming back. Your objective, as a UX designer, is to create a visual hierarchy to ensure readability and clear navigation without distractions. A visual hierarchy is said to control the delivery of information from the system to the end user — it lets users know where to focus their attention on - the most important features and information. To achieve that, you will want to minimise clutter and unnecessary elements so that they can locate the top-priority content with minimal user effort. Reduced friction in the user journey and lowered cognitive load is critical to delivering a user-centric and successful experience which leads to improved user satisfaction, engagement and retention. There are various ways to establish a visual hierarchy but here are some of the most common ones.
- Through colour and contrast, or more specifically, adjusting the contrast in value and saturation between the element and the context in which it appears to a design. This helps to make some elements appear to advance and others to recede, and it helps to determine what grabs our attention and the importance we assign to various design elements.
- Through scale and size, where bigger elements stand out more and attract users’ attention, hence this can be used as a marker for importance. However, it is important to note that there should not be more than 3 sizes in a design and to also limit how many elements are big so that they do stand out and reinforce the hierarchy.
A clean and minimalistic design with plenty of white space, consistency in colours and features, avoiding dense text and cluttered layouts will enable users to find what they need.2. Intuitive Navigation
Navigation is a key component for UX. An intuitively designed digital product works how the user expects it to. The way you design and place buttons, links, and other design elements has a huge impact on how users perceive your digital product. The objective here is to promote familiarity and predictability within the application to make the experience quick, easy, logical and seamless. On the other hand, poor navigation causes confusion which can lead to frustration and abandonment. Let’s take a look at some of the best industry practices for creating intuitive navigation.
- Use established gestures and visual elements to ensure users can figure out their way around with as few hiccups as possible. One of the upsides of adopting an universal user experience is the predictability which allows seamless shifts between different devices which is crucial in today’s culture, because it eliminates extra learning time or confusion from users.
- Apply clear and consistent user-centric labels and categorization for navigation items. Other than aiding in reducing the learning curve and frustration amongst users, it encourages exploration. Clear navigation encourages users to explore different sections of your website or app. When they trust that they can easily find what they're looking for, they're more likely to engage with more content or features.
- Testing and iterating with real users, also known as usability testing, has become a crucial part of designing products especially in this competitive landscape of digital products. It is often used to evaluate whether it actually meets your end users’ needs and provides a positive user experience. Through this process, designers are able to spot problems with the user experience and fix them sooner rather than later, identify areas for improvement and opportunities for innovation, which allows you to continuously improve your product, fill gaps in the market and remain competitive.
Maintaining a consistent design, feel, and set of interactions across devices is at the heart of universal user experience. The more closely correlated the experiences are at each of these places the better. Our role as designers is to make technology a benefit and not a hindrance to our users.3. Stay updated with the latest design trends and guidelines
Awwwards is an excellent resource for staying updated on design trends. Through its platform, designers can explore award-winning websites and gain insights into emerging styles, innovative techniques, and best practices.
As a designer, your ability to create effective, user-friendly and inclusive digital experiences depends heavily on your familiarity with the evolving design landscape. The field of technology is always adapting and transforming with the introduction of new tools, design philosophies, and other industry trends, hence it is more important than ever before for designers to be updated and continuously learn. This helps designers to remain competitive, to anticipate changes in user behaviour and adapt your design approach accordingly. Here are some ways designers can stay updated with the ever-evolving trends.- Gaining cross-disciplinary inspiration, where design trends often intersect with other disciplines such as art, fashion, and architecture. By exploring these intersections, UX designers can gain fresh perspectives and draw inspiration from diverse sources, enriching their design solutions with unique and innovative approaches.
- Practising cultural sensitivity and respecting cultural differences where design trends often reflect cultural shifts and global influences, helps to foster trust and rapport between the product and its users. By staying updated, UX designers can ensure that their designs are culturally sensitive and resonate with diverse audiences, fostering inclusivity and empathy. When users feel understood and respected, they are more likely to engage with the product and brand positively.
- Competitive Advantage: In a crowded and competitive market, digital products that incorporate the latest design trends stand out from the competition, distinguishing your product from competitors. By staying ahead of the curve, designers can differentiate their product, attract more users, and gain a competitive edge. When users find value in your product that they can't get elsewhere, they are less likely to switch to competitors, leading to increased customer loyalty. Also, products with a strong competitive advantage are more resilient to changes in the market environment. They are better equipped to withstand competition, market fluctuations, and technological disruptions.
Having a competitive advantage in a UX product is essential for market differentiation, user satisfaction, customer acquisition and retention, revenue generation, brand reputation, innovation, and resilience to market changes. It ultimately contributes to the success and sustainability of the product in the competitive marketplace.