Fairprice Online

Your favourite local grocer

Creating a refreshed, modernized and user-friendly online experience for one of our local retail giant - FairPrice. Nothing excites us more than a chance to apply what we do best to a platform we ourselves use regularly, in this case, buying groceries online.

One of Codigo’s most intense UX/UI design project that took us more than 4 months to create an experience true to the brand yet as simple to use like any other online retail platforms. As a result, a complete facelift to the brand’s online presence and a familiar sense of pride as the grocer all Singaporeans grew up with.

Shopping Lists - creation and sharing
Multiple payment methods - personal, corporate and CSR
Mobile responsive website
Refreshed brand online style guide
Fairpriceonline banner 1
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