FairPrice Online

Creating a refreshed, modernized and user-friendly online experience for one of our local retail giant - FairPrice. Nothing excites us more than a chance to apply what we do best to a platform we ourselves use regularly, in this case, buying groceries online. One of Codigo’s most intense UX/UI design project that took us more than 4 months to create an experience true to the brand yet as simple to use like any other online retail platforms. As a result, a complete facelift to the brand’s online presence and a familiar sense of pride as the grocer all Singaporeans grew up with.

Key Features

  • Refreshed brand online style guide
  • Mobile responsive